Todayâs Smart Marketers merge print, digital and social media to reach the broadest number of potential customers to drive traffic and sales. They know that different channels appeal to potential shoppers for different reasons and motivations, and in todayâs retail environment very few shoppers rely on only one channel to influence their purchase. Our SMART MARKETING Program is designed with this multi-channel approach.
Now, more than ever, itâs important to know who your customers are and how they are interacting with different channels to make their buying decisions. Â This short video will give you some insight on the best ways to effectively activate these channels.